Crush Your Quota: How Marketing Intelligence Separates Winners from Losers
B2B is in a spiraling vicious cycle. With email and teleprospecting response rate plummeting below 1%, marketers are responding with more emails and sales reps are arming themselves with auto-diallers...
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Mintigo DNA Spotlight: New Research Quantifies the Difference between...
Analysis of 500 candidates’ websites reveals differences in words and technology Republicans and Democrats are in a heated battle for influence over key swing states and voter demographics. Both...
View ArticleFriendly Faces Are More Likely to Buy
Mintigo’s most recent DNA Spotlight Report shows B2B prospects who smile in their profile photos are nearly four times more likely to respond to marketing engagement. Online professional profiles were...
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The Death of the Decision-Maker: How Account-Based Marketing Enables the...
According to the latest research published by Harvard Business Review (HBR), 5.4 people have to formally authorize each purchase, complicating sales and marketing for the seller. The research disclosed...
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Marketing and Artificial Intelligence: Make Your Job Robot-Proof
“Hey, Siri! Find the nearest sushi restaurant.” New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image...
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